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Export enterprises open up new markets and encounter multiple difficulties

Export enterprises open up new markets and encounter multiple difficulties

  • Categories:Company news
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  • Time of issue:2019-09-11
  • Views:1

(Summary description)On May 1, the third phase of the 113th Canton Fair officially kicked off. The products of the third phase of display and trading are mainly food, medicine and medical, textile and clothing, office bags and supplies.

Export enterprises open up new markets and encounter multiple difficulties

(Summary description)On May 1, the third phase of the 113th Canton Fair officially kicked off. The products of the third phase of display and trading are mainly food, medicine and medical, textile and clothing, office bags and supplies.

  • Categories:Company news
  • Author:
  • Origin:
  • Time of issue:2019-09-11
  • Views:1
Information

On May 1, the third phase of the 113th Canton Fair officially kicked off. The products of the third phase of display and trading are mainly food, medicine and medical, textile and clothing, office bags and supplies. The "Economic Information Daily" reporter learned from the organizers of the Canton Fair that the number of merchants in Europe and the United States has not rebounded significantly in the second phase of the Canton Fair, which was held from April 23 to 27, and the total transaction volume decreased compared with the same period last year. . According to the summary of the second phase of the Light Industry Museum, the total number of merchants in the conference has rebounded, and Latin American merchants have become the mainstream of the merchants. The number of European and American merchants as the main purchasing power has not recovered significantly. As of April 25, the total transaction volume increased by 3.9% compared with the 112th Autumn Fair, which was 4% lower than the 111th session of the same period last year. The relevant person in charge of the China Chamber of Commerce for Import and Export of Light Industrial Products said that the most prominent problem affecting export transactions is that the international market demand has not recovered. In addition, domestic costs continue to rise, corporate profits are meager, and the trade protection of labor-intensive industries in various countries has affected the enthusiasm of enterprises, which is also a prominent problem. The person in charge said that due to a certain recovery in the US market, emerging markets are growing rapidly, and it is expected that all young workers will maintain steady growth in foreign trade. However, as the prospects for economic recovery in the EU are still pessimistic, the growth rate of foreign trade is still variable. Insiders pointed out that from the situation of the first and second phases of the Canton Fair, some markets have begun to pick up, but the export products of different target markets and different industries have different performances and obvious differentiation. Overall, the foreign trade situation remains grim in the coming months. At the same time, the reporters in the interviews of the Canton Fair in the past few days found that in order to cope with the severe foreign trade situation, many export companies have taken measures to open up new markets such as domestic markets, emerging markets, and non-industry traditional markets, but they also met prices. Competition is fierce, there is no certification qualification, and the channel is difficult to obtain and many other difficulties. Since last year, the European market has continued to slump and has not seen any significant improvement. Many companies have tried to market emerging markets such as Africa and South America. However, in the interview, many companies said that on the one hand, emerging markets have potential risks, and there is a need for a long-term market research process for emerging markets. It also requires talents, resources and other aspects of reserves, not simply going out; On the other hand, price competition in emerging markets is fierce, and prices in Africa and other markets are highly sensitive. They often choose the lowest-priced manufacturers to purchase, and many domestic manufacturers are due to rising costs and product positioning, and local market demand. Does not match. "Africa is an emerging market with a large population, the economy is just getting started, and the demand is very large. But our products are no longer on the low-end route, so apart from several more developed African countries, such as South Africa, Egypt, and others. Many African countries still want to buy cheaper things," said an exhibitor of mechanical and electrical products. A person in charge of a light industry company said that if blindly entering emerging markets, it would be like a headless fly. The company planned to enter the South American market two or three years ago. Now it has just completed its talent reserve and recruited many small-language salesmen. I also started to contact international exhibition companies. I plan to start from participating in local exhibitions this year, then touch the local market situation, and then decide whether I really want to enter and how to enter. At the same time, for some companies, due to technical standards and qualifications, some "big cakes" can only be sighed. The person in charge of Sanxin International Electric Shanghai Co., Ltd. said that, like most domestic electrical appliance manufacturers, they mainly export to the European market. “I also thought about developing a big cake in the US market, but the United States is a standard system different from Europe. This standard system can only be exported with the qualification of American certification. This certification qualification is not available to a company because it is the certification of the entire supply chain and industry chain. Only companies that cooperate with our industry chain can get this qualification first. We are only likely to get this qualification. At present, there are very few American qualifications in Chinese enterprises.” In the context of a bad export situation, exporting to domestic sales and opening up the domestic market is also a way out. However, most enterprises have expressed difficulties: the disorder of the domestic market, high hidden costs, poor channel development, low customer credit, and high market maturity are difficult to solve. "There is a set of domestic rules of the game in China," said the person in charge of Wenzhou Ruite International Trading Co., Ltd., "mainly on the one hand, domestic taxes are high, on the other hand, domestic sales channels are wholesaled at the first level, and second-level agents are established and distributed. It is necessary to invest a lot of money. The collection of accounts is also a big problem. At present, there are already several large enterprises that are very mature in China, and there are offices all over the country, so our space is very small. At present, there is not much gap in China.” Another person in charge of exporting enterprises said that “the current domestic market is a piece of technology, and technology is not a big problem. The main problem lies in brands and channels.”

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