The 23rd China East China Import and Export Commodities Fair ("China Fair") closed in Shanghai on March 5. According to the statistics of the organizers of the “China Fair”, during the 5-day exhibition period, there were 2,016 foreign merchants, down 5.25% from the previous session; the total export turnover was 2.814 billion US dollars, down 9.87% from the previous session. According to Gu Jun, deputy secretary-general of the "China Fair" Working Committee and deputy director of the Shanghai Municipal Commission of Commerce, the decline in the export turnover of the "China Fair" was significantly higher than that of the attendees, indicating that the purchases of overseas merchants are decreasing and the wait-and-see mood is obvious. There is still considerable uncertainty in the export outlook this year. In recent years, due to the sluggish external demand and the successive implementation of monetary easing policies in developed countries, their purchasers have spent more money and cautiousness. The profits of Chinese export enterprises have been eroded, and China's foreign trade industry has entered the “low profit era”. Chu Jianping, general manager of Nanjing Delta Toys & Gifts Co., Ltd. said that compared with previous years, the ordering of its products was obviously cold this year. "Foreign pressure is so badly pressured that we can only fight for small profits but quick turnover. In the past few years, although our trade volume has not decreased, the net profit has fallen sharply." At the same time, the reporter noticed a company that produces grass products. However, its products are favored by many foreign companies. A buyer from Japan told reporters that she felt that the company's product technology and design is worth learning. After returning to China, she will study it to design products that meet the needs of the Japanese domestic market. According to reports, although the foreign trade situation is not good in recent years, the company has maintained a contrarian growth in net profit, because the company's design team is good at "practical innovation", "our products have lower added value, only annually Make eye-catching innovations in product design styles and designs to meet the aesthetic needs of more national customers,” said Han Xiaoxue, corporate business manager. China has gradually become the most important trading partner of many countries in the world. However, in the eyes of many international buyers and overseas exhibitors, “cheap and good quality” is still the label of “Made in China”. Kim Yong-sik, president of the South China branch of DaDaint, believes that China can only be considered a major trading country, but not a trading power. China has only become a world factory with cheap labor, land and other factors of production, but China's research and development of high-end products is difficult to match the products of developed countries. Experts believe that in the context of the gradual entry of foreign trade into the "micro-profit era", China's desire to achieve a transition from a large foreign trade country to a strong country must adhere to the "two-legged walk" - a country with lower labor costs and lower labor costs. Competition must also compete with high-tech and technologically advanced developed countries. Lu Ming, a professor of economics at Fudan University, said that in order to open a strategic adjustment from a big trading country to a strong trading country, China must accelerate the formation of human capital, technological progress and brand innovation through the further upgrading of industrial structure, improve the quality of trade growth, and form China. The core competitive advantage and pricing power of the foreign trade industry.